New customers call Salons before they come in. Here’s a couple tips to insure you treat them right.
- Be a first responder for your Salon
First things first, you’ve got answer incoming calls for your salon quickly so potential new clients don’t go elsewhere
- Be Approachable & Smile
Take a deep breath and answer with a friendly tone of voice no matter what’s really going on in your slaon or how you truly feel. Next, be sure to smile. When you smile your voice becomes approachable and kinder. It’ll make you sound friendlier and people will want to come see you at your salon.
- Address Clients By Name when the call your salon
Ask for the caller’s name and be sure to use it. Once you’ve heard the name of the person calling, use their name to reassure them that you’re listening and paying attention just to them at this moment! It’s a simply trick, but inspires confidence that you truly are listening – for example, “Hi Susan, let me see if Dmitri is free, so glad you called Susan!” It’s the little things that people remember and calling someone by name is the easiest way to make a connection.
- Listen first, then Speak
Put yourself in the callers shoes, when you call a salon, you have something you are looking to accomplish – ask a question, book an appointment, cancel an appointment, learn about a new style, etc. Give callers a chance to express their needs, then take time to thoughtfully address. Don’t shy from listening, you’ll learn so much and callers feel validated and it builds trust immediately.
- Always Get The Client’s Details
Don’t let it slip! As simple as it sounds, be sure to capture everything – just jot it down. You need to make sure you have the correct information to refer back to if someone needs it or if you’re sending out a follow up note or marketing emails, for instance. The more information you have on people, the better opportunity you have to deliver a personalized experience that keeps them coming back!
You can implement these tips immediately at your salon. We’d love to hear how it works out!